What is the Active Metric?

What is the Active Metric? The Active metric is the count of recipients who have at least one open confirmation or response (click, reply or forward) to a message sent to this list, within the last 90-days. To be considered Active, you must have sent email to the contact within the last 180 days. Active […]

What is the Engagement Index

The Engagement Index metric is a measure of how engaged your list is with your email messages. This index is calculated by factoring the Active and Inactive contacts with the Recency and Frequency of interactions, in consideration of the Opt-out Rate. You may use the resulting index to measure the relative engagement level of your […]

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