What are Responders & Interactions?

Interactions are any recipient interactions with your email, including link clicks, smart attachment opens, replies and forwards. Opens, Opt-outs and unsubscribes are not counted as interactions, as they are accounted for separately.   The Total Responders metric is the count of contacts on your list who have interacted at least once (to this message, campaign […]

Interactions History Window

Tracking Results with Email Metrics Using the Interactions History Window If you want to a more detailed look at a contact’s interactions with your messages, use the Interactions Historywindow in the contact’s record. Open a contact record using Manage Lists > Contacts and select a contact on your list. This will populate the Contact panel […]

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