What is the Active Metric?

What is the Active Metric? The Active metric is the count of recipients who have at least one open confirmation or response (click, reply or forward) to a message sent to this list, within the last 90-days. To be considered Active, you must have sent email to the contact within the last 180 days. Active […]

What is the Engagement Index

The Engagement Index metric is a measure of how engaged your list is with your email messages. This index is calculated by factoring the Active and Inactive contacts with the Recency and Frequency of interactions, in consideration of the Opt-out Rate. You may use the resulting index to measure the relative engagement level of your […]

Sending to Distribution Groups and Lists

When adding a distribution group to the To: field, it usually displays with a [+] symbol, and when sent with PoliteMail 1to1 with Tracking selected, each recipient on the list will be sent their own, individually tracked message. If for any reason it is sent as one message (only 1 mail item goes into your […]

Combining and Splitting Lists

PoliteMail provides tools to help you manage your mailing lists. You can combine and merge lists, subtract lists, or split lists into pieces. If you can create list segments from the email metrics reports, you and use these operators in combination with the original list or other lists, to get the exact segmentation you are […]

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