What is the Effective Rate?

What is the Effective Rate?   The Effective Rate metric is an indicator of interest in your email and a measure of how effective it was at causing reader to take an action. The Effective Rate is calculated as the ratio of total interactions to confirmed opens.

Modify Fonts and Text Colors in HTML Templates

Modifying HTML Templates in Outlook Modify Fonts and Text Colors To modify fonts and text colors, use Outlook’s built-in editing tools within the Outlook email editor to modify templates. Type or paste in your text copy and links, then use Outlook’s text formatting tools to change fonts, colors and sizes. Remember fonts do not travel […]

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